Deez Lights: Product Design & Online Store

In Late 2010, Adam Meghji and partner Matt Pancer founded Deez Lights, a revolutionary LED light panel product marketed specifically to the skateboarding industry. Deez Lights uses 126 powerful LED lights instead of standard bulbs, is lightweight, has a battery life up to 8 hours, has a dimmer switch, and mounts on any camera with a hot shoe adapter. Given the number of hobbyist and pro-sumer videographers emerging in the skateboard industry, and our pre-existing access to this demographic, this product has the potential to greatly impact extreme sports videography.

Adam’s contributions include e-commerce site creation on the Shopify platform, 100% custom theme development, managing overseas manufacturing, freight forwarding,payment broker integration, fulfilment house integration, and managing online marketing campaigns.


Autovera: Car Sharing Platform

During 5 years in leadership roles at Metavera, Adam passionately applied his technical and business skills in the product development of Autovera: the world’s most advanced Car Sharing platform. Car Sharing uses technology to provide a convenient, self-serve, and environmentally-friendly alternative to car ownership at a fraction of the cost. Autovera provides the technology necessary to operate and grow a successful car sharing business.

Adam’s current focus is in leading new implementations and supervising new car share operations through their first few months of business. Adam also leads the product support team, who ensures daily satisfaction of Metavera’s rapidly-expanding customer base across USA, Canada, Europe, South America, and Australia.

Previously, Adam managed a team of software developers for 2 years, and delivered major product improvements as Lead Developer working in PHP, SQL, JavaScript, AJAX, HTML, and CSS, among others.


Autovera: Reservations Site

The Autovera Reservations Site is the most advanced self-serve booking site developed specifically for car sharing organizations around the world. As Software Development Lead, Adam’s team was faced with a complete redesign of the Autovera reservations site for our worldwide car sharing organization clients. Features included:

  • Simple, intuitive user interface
  • Browse results in both list and map views
  • Intelligent results suggest flexible reservation matches
  • Realtime rservation estimates, and hourly & daily rates
  • Proximity-ordered results automatically find cars nearest to your Home or Work
  • Address searches can be stored for reuse next time using Saved Locations
  • Filter any combination of Vehicle Type, Class, Make / Model, or Amenities

Technologies I Used: PHP, SQL, JavaScript (AJAX, prototype.js, script.aculo.us), CSS2, Google Maps API, PostGIS, and more.


Autovera: Admin / Call Center Backend

In my role as Software Development Lead, my team was tasked with constantly expanding the admin site, and introducing new features to meet the business needs of our rapidly-expanding customers. The staff of dozens of car sharing organizations rely on their Autovera-powered backend to efficiently manage their business every day. Here are some of the features we worked on:

  • Enrollment: Customizable application forms make it easy for new drivers to join. An intelligent applicant approval workflow automates driver record checks, charging application fees, and more.
  • Fleet: A powerful fleet management system keeps track of where vehicles live, and remote control through in-car telematics.
  • Billing: Extremely flexible reservation costing and rates engine. Manage billing, payments, promotions, and penalties. Generate and email monthly invoices in PDF format.
  • Member Services: Assist drivers with bookings, late incidents, bounced payments, and other scenarios in a few clicks.
  • Reporting: Fleet utilization reports, membership statistics, performance analytics, and data exports.

Later, as leader of the Product Support Team, I would oversee the resolution of any bugs, customizations, change requests, or questions relating to the Autovera backend for existing customers. Meanwhile, as leader of New Implementations, I would also ensure new car sharing organizations launching on the Autovera platform were comfortable using all aspects of the admin site through 5 structured training courses.


Autovera: Telephone Reservations / IVR
One of my first projects involved development of a telephone reservations system for touch-tone car sharing bookings.  Features include:
New Reservations (time & date, location, and vehicle selection)
Information about a reservation in progress
Extend & Return Early a reservation in progress
Cancel an upcoming reservation
Technologies I Used: VoiceXML (Voxeo Prophecy), VoIP, Asterisk PBX, SIP, IAX2, PHP, SQL, Linux, Windows 2000 Server.

Autovera: Telephone Reservations / IVR

One of my first projects involved development of a telephone reservations system for touch-tone car sharing bookings. Features include:

  • New Reservations (time & date, location, and vehicle selection)
  • Information about a reservation in progress
  • Extend & Return Early a reservation in progress
  • Cancel an upcoming reservation

Technologies I Used: VoiceXML (Voxeo Prophecy), VoIP, Asterisk PBX, SIP, IAX2, PHP, SQL, Linux, Windows 2000 Server.


EARWAKS.COM: ONLINE MAGAZINE & MUSIC COMMUNITY

Earwaks.com is an online media outlet and company focused on bringing our audience the latest and greatest in fresh, inspiring urban music and lifestyle content.

In 2002, Adam Meghji founded the site after discovering a need among musicians & artists lacking in online presence, and without the ability to themselves create interactive, mixed media, user-contributed web communities (i.e. a “blog” in today’s terms).  A coding experiment quickly became a part time business with 2,000+ regular visitors/day, active user forums, an online store, successful local events with attendance in the hundreds, and a consulting / professional services division.

During its 8 years in operation, Earwaks provided an invaluable platform for many artists’ professional development before today’s platforms like Wordpress, Facebook, and the iTunes Music Store became commonplace.


TLM: AccuFreight Rate Manager (ARM)
As an alternative to repeated phone calls, faxes and complex spreadsheets, clients can use ARM to find the best rates for transportation within their own carrier pool. The system can be queried to return results on specific types of shipments, lanes, and modes. Use of ARM can also increase carrier compliance and savings by driving management decisions on best cost carrier selection to the shipping floor. Finally, ARM can be used to internally audit freight billing to ensure accuracy.
Adam was involved with software engineering of the complete ARM system in Java/J2EE, incl. web services, data warehouse, and a service-oriented query and analysis tool.  The project shipped and remained actively in use by customers for several years.
Technologies Used: Java/J2EE, XML, Web Services, SOAP, WSDL, Eclipse, PostgreSQL, Linux.

TLM: AccuFreight Rate Manager (ARM)

As an alternative to repeated phone calls, faxes and complex spreadsheets, clients can use ARM to find the best rates for transportation within their own carrier pool. The system can be queried to return results on specific types of shipments, lanes, and modes. Use of ARM can also increase carrier compliance and savings by driving management decisions on best cost carrier selection to the shipping floor. Finally, ARM can be used to internally audit freight billing to ensure accuracy.

Adam was involved with software engineering of the complete ARM system in Java/J2EE, incl. web services, data warehouse, and a service-oriented query and analysis tool.  The project shipped and remained actively in use by customers for several years.

Technologies Used: Java/J2EE, XML, Web Services, SOAP, WSDL, Eclipse, PostgreSQL, Linux.


TLM: AccuFreight Intelligence System (FIS)
FIS allows clients to view shipping & transportation costs by carrier, by distribution centre, by billing period, by invoice, or by almost any criteria required in Logistics. Recurring, and costly, freight purchase patterns can be identified along with over-billing, double-billing, poor implementation of contracted business rules, and other freight billing discrepancies. 
Adam was involved in software engineering of a rich desktop-like web application with a very innovative drill-down reporting engine, data entry system, and invoicing engine.  The project shipped and was deployed at clients incl. Coca-Cola (Canada) Ltd and Italpasta Limited.
Technologies I Used: PHP. Smarty, PostgreSQL, Linux.

TLM: AccuFreight Intelligence System (FIS)

FIS allows clients to view shipping & transportation costs by carrier, by distribution centre, by billing period, by invoice, or by almost any criteria required in Logistics. Recurring, and costly, freight purchase patterns can be identified along with over-billing, double-billing, poor implementation of contracted business rules, and other freight billing discrepancies. 

Adam was involved in software engineering of a rich desktop-like web application with a very innovative drill-down reporting engine, data entry system, and invoicing engine.  The project shipped and was deployed at clients incl. Coca-Cola (Canada) Ltd and Italpasta Limited.

Technologies I Used: PHP. Smarty, PostgreSQL, Linux.


Earwaks.com: Online Music & Art Store

In late 2003, Adam Meghji built a custom e-commerce site for Earwaks.com featuring unique Music, Art, and Clothing by artists across Canada, USA, UK, and Russia. Products sold included CDs, Vinyl, MP3 downloads, T-shirts, fashion accessories, and one-of-a-kind paintings.

Of particular interest were the MP3 downloads. At the time, the Earwaks Store was one of the first online distributors of MP3 downloads in Canada, and launched exactly 1 year prior to the iTunes Store in Canada.

Technologies I Used: PHP, SQL, osCommerce, PayPal IPN, Adobe Photoshop, Linux.


Reset Clothing: Online Fashion Store

Reset Clothing is a fashion retail outlet located on Queen West in Toronto. Reset needed an online store to supply customers with boutique T-Shirts, Jackets, Denim, Sneakers, Accessories, Design, and other goods.

Adam was contracted to develop a heavily-customized online store in PHP based on the osCommerce engine. Every aspect of the site was tailored with custom code. The customer was provided with a simplified control panel for easy updating of new product stock, and straightforward inventory management.

The result was a visually stunning and highly functional online store.